Primary user metric in GA4: Number of distinct users who visited your website or application. The metric is measured by the number of new unique user IDs that logged the first_open or first_visit event. Number of users who interacted with your site or launched your app for the first time Number of users who interacted with your site for the first time ![]() Total number of unique users who logged an event ![]() ![]() ![]() Primary user metric in UA: Total number of users
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